Archive · 31 Jul 2025
Southeast Asia VOD Market Adds 1.5 Million Subscribers in Q2
More people in Southeast Asia are paying to watch videos online.
In the second quarter of 2025, the number of subscribers to these services grew by more than 1.5 million.
This is almost twice as much as the growth in the first three months of the year!
Netflix has the most subscribers in the region.
Viu and iQiyi also added a lot of new subscribers, especially in Indonesia and Thailand.
People enjoy watching shows and movies from their own countries and other Asian countries, like Korea.
Southeast Asia's premium VOD market added over 1.5 million net new subscribers in Q2 2025.
This growth nearly doubled the figures from Q1 2025.
Netflix, Viu, and iQiyi drove over 60% of the net new subscriber growth.
Netflix leads in subscribers, while Viu and iQiyi saw significant growth in Indonesia and Thailand.
Local and Asian content, including Korean, Thai, and Indonesian, drives engagement.
- Who
- Netflix, Viu, iQiyi, Vidio, WeTV, and other VOD platforms
- What
- The premium video-on-demand market in Southeast Asia saw significant subscriber growth.
- When
- Q2 2025
- Where
- Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand)
- Why
- Increased viewership of local and Asian content, including Korean, Thai, and Indonesian content, fueled growth.
Content Performance
Content Viewership
Content Preferences
Content Performance
Local content, especially Indonesian and Thai, drives engagement.
Content Viewership
Korean dramas captured 35% of total viewing hours.
- Q2 2025 Subscriber Growth
- 1.5 million+
- Key Markets
- Indonesia, Malaysia, Philippines, Singapore, Thailand
- Leading Platform (by Subscribers)
- Netflix
- Netflix Subscribers
- 12.8 million
- Viu Subscribers
- 9.9 million
- Indonesia Leader
- Vidio
- Content Driving Engagement
- Korean, Thai, Indonesian