Archive · 31 Dec 2025
Blinkit Reveals College Orders in Viral Billboards
Blinkit, a delivery service, put up billboards in cities showing what different colleges ordered the most in 2025.
One billboard said that XLRI Jamshedpur ordered twice as many mixers (non-alcoholic drinks) as IIM Calcutta.
Another billboard revealed that students from IIM Ahmedabad ordered 60,456 printouts.
People on the internet were surprised and talked about it a lot.
Mixers are drinks that can be mixed with alcohol.
Blinkit shared these details as part of their year-end summary, which is a report of what happened during the year.
The billboards were funny and made people laugh and discuss the academic life of MBA students.
Blinkit revealed college orders in viral billboards as part of their year-end summary.
XLRI Jamshedpur ordered twice as many mixers as IIM Calcutta.
IIM Ahmedabad students ordered 60,456 printouts in 2025.
The billboards went viral on social media, sparking discussions and humor.
Blinkit's campaign transformed raw data into relatable cultural moments.
- Who
- Blinkit, XLRI Jamshedpur, IIM Calcutta, IIM Ahmedabad
- What
- Blinkit revealed college orders in viral billboards
- When
- Year-end 2025
- Where
- Multiple cities across India
- Why
- To share year-end statistics in an unconventional way
- Company
- Blinkit
- Colleges Compared
- XLRI Jamshedpur, IIM Calcutta, IIM Ahmedabad
- Items Ordered
- Mixers (non-alcoholic beverages), Printouts
- Order Comparison
- XLRI ordered twice as many mixers as IIM Calcutta, IIM Ahmedabad ordered 60,456 printouts
- Year
- 2025
- Billboards
- Displayed in multiple cities across India
Sources
‘Kyu Nahi Ho Rahi Padhai?’ Blinkit Asks As XLRI Jamshedpur Orders ‘Twice As Many Mixers As IIMC’ In 2025
Mixers at XLRI, 60,456 printouts at IIM A: Blinkit’s college billboards strike a chord with students
'Chhap Rahe Ho': Students From IIM-Ahmedabad Order Over 60,000 Printouts From Blinkit In 2025
