Archive · 4 Jan 2026
Rolls-Royce Focuses on Custom Cars Amid EV Demand Drop
Rolls-Royce, a luxury car company, is making more special cars for rich customers.
They started selling an electric car called the Spectre, but not as many people are buying it now.
So, they are going to make more cars with loud V12 engines too.
They are also spending more time and money to make each car unique, like adding special colors and lights inside.
This way, they can keep making expensive cars that people really want, even if not everyone is buying electric cars anymore.
Rolls-Royce is focusing on customizations and V12 engines due to declining EV demand.
Spectre EV sales dropped 45% in the first three quarters of 2025.
The company will continue producing both electric and V12-powered cars.
Rolls-Royce is expanding its Goodwood site to meet demand for bespoke models.
Average selling prices have increased to above £500,000 due to high-end customizations.
- Who
- Rolls-Royce Motor Cars Ltd. and its CEO Chris Brownridge
- What
- Shift in focus to custom cars and away from EV-only strategy
- When
- Current strategy shift, with Spectre launched in late 2023
- Where
- Global, with a focus on the US market
- Why
- Declining demand for EVs and strong customer demand for V12 engines and customizations
- Company
- Rolls-Royce Motor Cars Ltd.
- CEO
- Chris Brownridge
- EV Model
- Spectre
- Spectre Price
- $420,000
- Spectre Sales Decline
- 45% in first three quarters of 2025
- Average Selling Price
- Above £500,000
- Parent Company
- BMW AG
- Production Time
- One car every 32 minutes