Archive · 17 Aug 2025
Aashni + Co. Hosts Pankaj S. Heritage Residency in Mumbai
A luxury Indian fashion store, Aashni + Co., is now selling clothes designed by Pankaj S. Heritage in Mumbai.
Pankaj's clothes use old Indian craft techniques but make them look modern.
They decided to work together because they both think it's important to use beautiful craftsmanship and make clothes that have a special meaning.
People are starting to like these kinds of clothes more, especially younger people who want to wear clothes that show off their Indian heritage.
The store and designer are trying to make sure that these traditional crafts are still around and loved today, and that the clothes are special and last a long time.
Aashni + Co. hosted Pankaj S. Heritage's retail residency in Mumbai, marking the designer's first physical presence in the city.
The residency features a curated collection of occasion wear, reflecting Pankaj's design ethos rooted in Indian traditions with a contemporary edge.
Both Aashni Shah and Pankaj emphasized the importance of intentionality and craftsmanship in the evolving landscape of bridal and occasion wear.
Consumers, especially the younger generation, are increasingly valuing heritage crafts and heirlooms, seeking authenticity and cultural connection.
The partnership aims to celebrate and reimagine Indian crafts in modern contexts, fostering pride and recognition for Indian heritage.
- Who
- Aashni + Co., a multi-designer luxury store, and Pankaj S. Heritage, a design house.
- What
- A retail residency of Pankaj S. Heritage at Aashni + Co. in Mumbai, featuring occasion wear.
- When
- Earlier this month.
- Where
- Mumbai, at the Aashni + Co. store.
- Why
- To showcase Indian heritage crafts with a modern approach, reflecting a growing consumer appreciation for authenticity and craftsmanship.
Current Trends
Changing Perspectives
Bridal Wear Preferences
Current Trends
Traditional bridal/occasion wear often follows trends blindly.
Changing Perspectives
Modern brides and families are making choices based on what resonates with them personally.
Appreciation of Crafts
Current Trends
Heritage crafts were seen as nostalgia and not necessarily modern
Changing Perspectives
Heritage crafts are being seen as a future-forward design statement.
- Store
- Aashni + Co.
- Designer
- Pankaj S. Heritage
- Location
- Mumbai
- Focus
- Indian luxury fashion and heritage crafts
- Partnership Goal
- To create a platform for modern expression of Indian heritage