Archive · 27 Jan 2026
Vamsi Bandi Releases New Book on Digital Marketing
Vamsi Bandi, a digital marketing expert, has written a new book called 'The Human Rules of Digital Marketing That Work'.
The book talks about why digital marketing is not working as well as it should, even though there are more tools and data available.
Vamsi explains that the problem is not with the tools or creativity, but with how marketing strategies are designed.
He says that marketing should focus on being relevant and building trust, not just on reaching as many people as possible.
The book gives practical advice on how to make marketing more effective by understanding how people make decisions.
It is available in different formats like paperback, eBook, and audiobook.
Vamsi Bandi, an Indian-American digital marketing expert, has released a new book titled 'The Human Rules of Digital Marketing That Work'.
The book examines why digital marketing activity is increasing while buyer engagement and trust are declining.
It argues that the issue lies in the design of marketing strategies, which prioritize reach and frequency over relevance and trust.
The book presents digital marketing as a series of human decision moments and provides practical guidelines to improve marketing effectiveness.
It is available in paperback, eBook, and audiobook formats.
- Who
- Vamsi Bandi, an Indian-American digital marketing expert and author
- What
- Release of a new book titled 'The Human Rules of Digital Marketing That Work'
- When
- January 9, 2026
- Where
- Exton, Pennsylvania
- Why
- To address the decline in buyer engagement and trust despite increased digital marketing activity
- Author
- Vamsi Bandi
- Book Title
- The Human Rules of Digital Marketing That Work
- Release Date
- January 9, 2026
- Release Location
- Exton, Pennsylvania
- Author's Background
- Indian-American digital marketing expert
- Book Focus
- Human decision-making in digital marketing
- Book Formats
- Paperback, eBook, audiobook