Archive · 14 Aug 2025
Radico, Shah Rukh Khan Launch Premium Spirits Venture
Radico Khaitan, a big alcohol company, is joining forces with Shah Rukh Khan, his son Aryan Khan, and entrepreneur Nikhil Kamath to create and sell fancy alcoholic drinks called D’YAVOL Spirits.
They'll be using ingredients from around the world.
Their first drink will be expensive tequila.
This new company will use Radico Khaitan’s experience in making drinks, along with the celebrity power of the Khan family and Kamath’s business skills, with the goal of selling these high-end spirits both in India and other countries.
Radico Khaitan partners with Shah Rukh Khan, Aryan Khan, and Nikhil Kamath to launch D’YAVOL Spirits.
The new venture will focus on premium, globally-sourced alcoholic beverages.
The first product will be a luxury tequila.
Radico Khaitan brings decades of manufacturing expertise to the venture.
The partnership aims to capture the growing premium spirits segment in India and globally.
- Who
- Radico Khaitan, Shah Rukh Khan, Aryan Khan, and Nikhil Kamath.
- What
- Radico Khaitan, Shah Rukh Khan, Aryan Khan, and Nikhil Kamath are launching D’YAVOL Spirits to create and sell premium alcoholic beverages.
- When
- The first product, a luxury tequila, is expected in the coming months.
- Where
- Targeting both Indian and international markets.
- Why
- To create and sell premium spirits and capture the growing premium spirits segment.
- Partnership
- Radico Khaitan, Shah Rukh Khan, Aryan Khan, Nikhil Kamath
- Company
- D’YAVOL Spirits
- Target Market
- Global and Indian markets
- Focus
- Globally sourced, bottled-in-origin products
- First Product
- Luxury Tequila
- Radico Khaitan's Role
- Manufacturing expertise
- Radico Khaitan's Experience
- Operating since 1943, exports to over 100 countries
