Archive · 24 Jul 2026
Suryakumar Yadav in Spider-Man: Brand New Day Campaign
Suryakumar Yadav, a famous Indian cricketer, has teamed up with Sony Pictures to promote the new Spider-Man movie called 'Spider-Man: Brand New Day'.
The campaign shows how Suryakumar's life is like Peter Parker's, where everyone knows him as a cricketer but not in his everyday life.
Suryakumar loves the movie and thinks it's similar to cricket because both require adapting and being ready for new challenges.
The movie will be shown in many languages across India on July 30.
Suryakumar Yadav collaborates with Sony Pictures for Spider-Man: Brand New Day promotional campaign.
The campaign draws parallels between Yadav's life and Peter Parker's identity crisis.
Yadav expresses his love for Spider-Man and cricket, finding similarities in their themes of adaptation and courage.
The film will be released in multiple languages across India on July 30.
This collaboration follows a similar campaign with cricketer KL Rahul.
- Who
- Suryakumar Yadav and Sony Pictures Entertainment India
- What
- Promotional campaign for Spider-Man: Brand New Day
- When
- July 30
- Where
- Theatres across India
- Why
- To promote the film and connect with fans through a popular cricketer.
Cricketer's Perspective
Film Studio's Perspective
Campaign Purpose
Cricketer's Perspective
Suryakumar Yadav sees the campaign as a fun way to connect his love for cricket and Spider-Man.
Film Studio's Perspective
Sony Pictures aims to promote the film by leveraging the cricketer's popularity.
- Cricketer
- Suryakumar Yadav
- Film
- Spider-Man: Brand New Day
- Release Date
- July 30
- Languages
- English, Hindi, Tamil, Telugu, Kannada, Malayalam
- Film Studio
- Sony Pictures Entertainment India