Archive · 31 Dec 2025
Kitchenware makers shift to glassware
Cello, a company that makes kitchen items, is moving from plastic to glass products.
Their glassware factory wasn't doing well at first, only using 55-60% of its capacity and just breaking even.
But now, it's not losing money.
The company's leader, Gaurav Rathod, says they'll make real profits when the factory uses 70-75% of its capacity.
This change is part of a trend where companies are making more expensive, high-quality products.
Cello is transitioning from plastic to glass kitchenware.
Their glassware plant operated at 55-60% utilization in H1 2025-26.
The plant has recently reached the break-even point.
Meaningful profitability is expected at 70-75% utilization.
This shift is driven by a trend towards premium, high-quality products.
- Who
- Cello, a kitchenware manufacturer
- What
- Shift from plastic to glassware
- When
- First half of 2025-26
- Where
- Not specified
- Why
- Premiumisation trend and improved profitability prospects
- Company
- Cello
- Product
- Glassware
- Plant Utilization
- 55-60% (H1 2025-26)
- Break-even Point
- Recently achieved
- Profitability Threshold
- 70-75% utilization