Archive · 18 Aug 2025
Noise and Bose Partner to Navigate Wearables Slump
Imagine a company called Noise, which makes smartwatches and other tech gadgets.
The company started when the founder faced a lot of pressure to do other things.
At first, they sold phone cases.
They're now big in the smartwatch market in India.
To help them do better, Bose, a famous audio company, gave them money and helped them make better sound in their products.
Even though the market is shrinking, Noise is hoping to succeed, and is now even looking to expand beyond India.
Noise, an Indian wearables brand, has partnered with Bose to navigate the industry's downturn.
Founded by Gaurav Khatri, Noise initially focused on phone cases before expanding to smartwatches.
Noise holds the second-largest share in the smartwatch market and third in the overall wearables market in India.
Bose Corporation invested $30 million in Noise, leading to the 'Sound by Bose' Masterbuds.
The wearables market is facing a decline, with Noise experiencing a loss in FY24, but is looking to expand internationally.
- Who
- Gaurav Khatri founded Noise. Bose Corporation is a key partner.
- What
- Noise, an Indian wearables brand, is partnering with Bose and facing market challenges.
- When
- Noise was founded around 2014 and is now expanding, as of early 2025.
- Where
- Noise is based in India and is expanding to UAE.
- Why
- To navigate a declining wearables market, Noise partnered with Bose to boost its products.
Noise's Perspective
Competitors' Perspectives
Market Competition
Noise's Perspective
Noise is focused on innovation, strategic partnerships, and expansion to remain competitive.
Competitors' Perspectives
The market is becoming more competitive and cutthroat.
- Noise Founder
- Gaurav Khatri
- Bose Investment
- $30 million
- Noise Smartwatch Share
- 25.2% in CY24
- Wearables Market Decline
- 11.3% in CY24
- FY24 Revenue
- Rs 1,439.5 crore
- FY24 Profit/Loss
- Rs 20.1 crore loss
- Bose Founded
- 1964 by Amar Bose