Archive · 21 Jul 2026
Borosil Expands Retail Footprint with New Stores
Borosil, a well-known Indian brand, has opened new stores in Pune and Gurugram to sell its kitchen, dining, and home products.
These stores are designed to give customers a better shopping experience by letting them see and touch the products before buying.
The company plans to open more stores in other cities like Mumbai and Bengaluru.
Borosil has been around for over 60 years and is known for making high-quality glassware and kitchen items.
The new stores are part of Borosil's plan to grow and reach more customers across India.
Borosil launched exclusive brand stores in Pune and Gurugram.
The stores offer an immersive experience for kitchen, dining, home, and lifestyle products.
The Gurugram store was inaugurated by celebrity chef Harpal Singh Sokhi.
Borosil plans to expand through a franchise-led model in key markets.
The stores are located in high-footfall malls to attract affluent consumers.
- Who
- Borosil Ltd.
- What
- Launch of exclusive brand stores in Pune and Gurugram
- When
- July 21
- Where
- Pune and Gurugram, India
- Why
- To enhance retail experience and showcase full product range
Expansion Strategy
Market Competition
Retail Expansion
Expansion Strategy
Borosil is expanding its retail footprint with exclusive brand stores to enhance customer experience and showcase its full product range.
Market Competition
Competitors may respond with similar expansions or innovative retail strategies to maintain market share.
- Company
- Borosil Ltd.
- New Store Locations
- Pune and Gurugram
- Inauguration
- Celebrity chef Harpal Singh Sokhi
- Store Size
- 800-1,200 sq. ft.
- Product Categories
- Kitchen, dining, home, and lifestyle solutions
- Expansion Plan
- Franchise-led model for future stores
- Target Markets
- Mumbai and Bengaluru
- Brand Heritage
- Over six decades