Archive · 10 Nov 2025
Entrepreneurs Revitalize Publishing with Digital Platforms and Expert Assistance
Imagine people used to read books a lot, but now fewer people do.
Two entrepreneurs, Ranjeet and Yashraj, are trying to make reading and writing popular again in new ways.
Ranjeet started a company called Pratilipi.
It's like YouTube, but for stories!
Anyone can share their stories in many languages, and people can read or listen to them.
They have lots of stories, from romance to mystery.
Yashraj started a company called Wyzr because he noticed many business books were written by people from other countries and didn't talk about India much.
He helps Indian experts write their own books, with his team doing most of the writing work.
Both Ranjeet and Yashraj love reading and want more people to share their ideas and stories.
They are using technology and special services to help writers and readers connect.
Entrepreneurs Ranjeet Pratap Singh (Pratilipi) and Yashraj Sharma (Wyzr) are innovating within the publishing industry.
Pratilipi, founded in 2015, is a digital platform hosting user-generated content across multiple languages and genres, functioning like a 'YouTube for books'.
Wyzr, founded in 2021, assists domain experts and Indian professionals in writing books, focusing on quality and local context.
Pratilipi has diversified revenue streams including online literature, comics, podcasts, audiobooks, and traditional publishing.
Wyzr generates revenue from book sales and thought leadership consultancy services, and is cash-flow positive.
- Who
- Ranjeet Pratap Singh (Pratilipi) and Yashraj Sharma (Wyzr)
- What
- Founding and expanding digital platforms and publishing services to support new storytellers and domain experts.
- When
- Pratilipi founded in 2015, Wyzr founded in 2021, with significant growth reported recently.
- Where
- Bengaluru-based (Pratilipi), IIM-Indore graduate (Wyzr founder)
- Why
- To address perceived gaps in the publishing industry by making it easier for diverse voices and experts to create and monetize content.
Pratilipi (Digital-first platform)
Wyzr (Expert-assisted publishing)
Publishing Model
Pratilipi (Digital-first platform)
Pratilipi functions like a YouTube for books, allowing anyone to upload stories and reach a large audience across various genres. It focuses on user-generated content and diverse formats.
Wyzr (Expert-assisted publishing)
Wyzr operates a more traditional publishing model, focusing on assisting domain experts and Indian professionals to write books, addressing the lack of local context in existing literature. It emphasizes quality over quantity.
Revenue Generation
Pratilipi (Digital-first platform)
Pratilipi diversifies revenue through multiple business units including online literature, comics, podcasts, audiobooks, traditional publishing (Westland Books), and self-publishing services. Authors monetize similarly to YouTube creators.
Wyzr (Expert-assisted publishing)
Wyzr's profitability stems not just from book sales but significantly from its thought leadership consultancy services, which help experts share their knowledge.
Target Audience and Content
Pratilipi (Digital-first platform)
Pratilipi caters to a broad audience seeking content in multiple languages, particularly those underserved by traditional publishing, and hosts a vast array of genres created by a large community of authors.
Wyzr (Expert-assisted publishing)
Wyzr targets business professionals and CXOs, aiming to produce high-quality books that reflect Indian expertise and context, filling a perceived gap in the market.
- Pratilipi Founding Year
- 2015
- Pratilipi CEO
- Ranjeet Pratap Singh
- Pratilipi Current Revenue
- ₹200 crore
- Pratilipi Reported Loss
- ₹40 crore
- Wyzr Founding Year
- 2021
- Wyzr Founder
- Yashraj Sharma
- Wyzr Number of Titles Published
- 16