Archive · 20 Jan 2026
Thums Up Rebrands for Modern India
Thums Up, a popular Indian cola, has changed its look for the first time in over 20 years.
The new design keeps the strong and bold feel that people love but makes it more modern and exciting.
The colors and the way the logo looks have been updated to show that the brand is for confident and adventurous young people.
Thums Up has been around since 1977 and is known for its bold taste and inspiring campaigns.
The rebranding is to make the brand more relevant and dynamic for today's youth.
Thums Up unveils its first major visual rebrand in over 20 years.
The new identity retains the brand's strong and bold essence while introducing a modern and dynamic vibe.
The rebrand includes sharper typography, a trio-color palette, and dynamic detailing.
Thums Up was launched in 1977 as India's first homegrown cola.
The brand recently introduced Thums Up XForce, a no-sugar variant, which has become the largest no-sugar drink in India.
- Who
- Thums Up, in partnership with SUPERULTRARARE®
- What
- Rebranding of Thums Up's visual identity
- When
- Present (specific date not mentioned)
- Where
- India
- Why
- To reflect a new India defined by ambition, confidence, and a drive to maximize every moment
- Brand
- Thums Up
- Rebrand Partner
- SUPERULTRARARE®
- Last Major Update
- Over 20 years ago
- New Identity Features
- Sharper typography, trio-color palette, dynamic detailing
- Launch Year
- 1977
- Recent Product
- Thums Up XForce (No-Sugar)