Archive · 31 Oct 2025
Indian Gem and Jewellery Sector Bullish Amidst Rising Gold Prices
Imagine gold is like a piggy bank that people in India really like.
Even though the price of gold has gone up a lot, people are still buying it, but they are buying it differently.
Instead of buying lots of gold jewelry right away, many people are now buying gold bars and coins.
They think of these as a safe place to put their money for the future, maybe for their children.
Later on, when their children grow up or for important events like weddings, they might turn these bars and coins into jewelry.
So, while people might buy a little less gold jewelry at once, they are still buying gold because they see it as a smart way to save money that will likely be worth more later.
Some places in India, especially Kerala, are really big on buying gold jewelry, and people there are very aware of how gold can grow in value.
The Indian gem and jewellery sector is optimistic despite rising gold prices, driven by evolving consumer preferences.
Sales of gold coins and bars saw a significant increase during Diwali, indicating a shift towards investment purchases.
Gold is increasingly viewed as a long-term investment and a crucial part of wedding budgets, with spending in this category rising.
Kerala leads India in gold jewellery sales, reflecting a strong regional demand and awareness of gold's value appreciation.
Consumers are adapting to higher prices by purchasing smaller quantities of gold or opting for lower caratage like 18-carat and potentially 9-carat in the future.
- Who
- Indian gem and jewellery sector stakeholders, consumers in India, especially Kerala
- What
- The Indian gem and jewellery sector is experiencing optimism due to changing consumer trends favouring gold as an investment, even with rising prices.
- When
- Diwali period, publication date October 31, 2025
- Where
- India, with a particular focus on Kerala and South India
- Why
- Consumers view gold as an investment for the future, a liquid asset, and a significant part of wedding budgets, leading to increased sales of bars and coins despite higher prices. Awareness of gold's appreciating value also contributes.
Jewellery Sales
Investment in Gold Bars & Coins
Impact of Rising Prices
Jewellery Sales
Jewellery sales reduce slightly, and consumers buy smaller quantities (e.g., 6 grams instead of 10 grams).
Investment in Gold Bars & Coins
Sales of gold coins and bars increase, indicating a preference for investment despite rising prices.
Consumer Motivation
Jewellery Sales
Primarily for weddings and traditional adornment, with increased budget allocation.
Investment in Gold Bars & Coins
Seen as a long-term investment for children, a safe haven due to global uncertainties, and an asset with easy liquidity.
Consumer Behavior Trend
Jewellery Sales
Adaptation includes a shift towards lower caratage like 18-carat and potentially 9-carat.
Investment in Gold Bars & Coins
Growing preference for gold as a financial asset rather than solely a decorative item.
- Diwali Gold Coin/Bar Sales Increase
- 20% (compared to 10% earlier)
- Wedding Jewellery Budget Share
- Increased to ~25% from ~15%
- Diwali Sales Revenue
- ~₹65,000 crore
- Diwali Sales Volume
- ~25 tonnes
- Expected Gold Price Rise (6 months)
- ~₹1,50,000
- South India Jewellery Sales Share
- >30%
- Kerala Jewellery Sales Share
- >20% of South India's share
- Average Purchase Weight (current)
- ~6 grams (down from 10 grams)
Sources
India's Gold Investment Hits Record $10 Billion In September Quarter, Says WGC
A ‘digital’ dhanteras : The growing popularity of gold mutual funds, gold ETFs and silver ETFs this festive season
Gold climbs Rs 2,200 to Rs 1,25,600/10g in Delhi markets
Gold demand falls 16% after Diwali as record prices hit jewellery sales; what lies ahead