India's Jewellery Market Sees Rise in 'Affordable Luxury'

In India, people are starting to buy jewelry differently.

Instead of just buying expensive pieces for special occasions, they're now looking for stylish, everyday jewelry that doesn't cost as much.

This is because of changes in how people spend money, with more focus on getting good value and expressing themselves.

Brands are making new jewelry lines to fit this trend.

The market for lab-made diamonds is growing too.

This new trend of buying more affordable jewelry is becoming a big part of how jewelry is sold in cities across India.