Archive · 8 Nov 2025
Tira Beauty Enters Colour Cosmetics Market with Lip Treatment Launch
Tira, which is part of Reliance Retail, has started selling makeup for the very first time!
Their new product is a lip tint called the Lip Plumping Peptint.
It not only adds color to your lips but also helps them by moisturizing them, kind of like a skincare product for your lips.
It's made in Italy with good stuff like shea butter and hyaluronic acid, and it comes in nine different shades.
Tira plans to make more makeup in the future to compete with other big beauty brands in India.
This new lip tint is available on Tira's website and in their stores.
Reliance Retail's beauty platform Tira has launched its first makeup product, the Lip Plumping Peptint.
The product is an Italian-formulated tinted lip treatment available in nine shades, priced at ₹675.
This launch signifies Tira's expansion into the broader colour cosmetics category in the Indian beauty market, challenging major beauty brands.
The Indian beauty and personal care market is experiencing rapid growth, projected to reach $34 billion by 2028.
Tira aims to introduce more makeup innovations, reflecting a mission to make beauty smarter and more experiential for Indian consumers.
- Who
- Tira, Reliance Retail's beauty platform
- What
- Launched its first colour cosmetic product, the Tira Lip Plumping Peptint, marking its entry into the makeup segment.
- When
- Friday, November 7, 2025
- Where
- India
- Why
- To expand its private label offerings and enter the colour cosmetics market, targeting the growing premium beauty consumer segment.
- Company
- Tira (Reliance Retail)
- Product
- Tira Lip Plumping Peptint
- Price
- ₹675 for 15 grams
- Formulation
- Italian-formulated
- Key Ingredients
- Shea butter, peptide complex, hyaluronic acid
- Availability
- Tira's website and physical retail locations in India
- Launch Date
- Friday, November 7, 2025
