SAP: Tech Agility Essential for Retail's Future Success

“The zone is based on real productive environments, so customers can see this is real software, not just a showcase. It’s also a new experience for our developers because they can build innovation for a productive landscape -- a customer environment, with a reduced risk of breaking it. It’s a win-win situation for us and customers because you can mitigate the risk while testing innovation. We can also demonstrate to our developers what they have worked on.”

“Retail is always at the forefront of innovation, even during macroeconomic changes. During Covid, players not flexible enough to alter their commerce channel, from in-store to digital and back, fell behind. Customers must have the technical flexibility to react quickly because in retail, if you lose a consumer once, you need to double or triple the investment to get them back.”

“We’ve been at it since the blueprint stage in terms of designing this together. We believe it’s a best-in-class innovation and is the first frictionless market in India. It is a market that has wings to fly across customers as their needs evolve in terms of providing convenience.”