Archive · 9 Aug 2025
Myntra Reports 20% Growth in Handloom Demand
Myntra, a popular online store, is seeing a big increase in people buying traditional Indian handwoven clothes, called handloom.
They've seen a 20% jump in sales this year!
Myntra works with over 25,000 artisans and offers a wide variety of handloom products.
These products are popular with younger shoppers.
Myntra helps these artisans by providing them with a platform to sell their products to a larger audience.
This helps the artisans earn more and keeps the traditional art alive.
Many brands are working with customers to create new designs and make sure the traditional techniques stay modern.
Myntra reports a 20% year-to-date growth in demand for handloom products.
The platform offers over 20,000 handloom styles from 60+ brands.
Myntra connects over 25,000 artisans to consumers.
Brands are co-creating collections with customer insights.
The platform is scaling efforts by onboarding new craft clusters and expanding regional partnerships.
- Who
- Myntra, artisans, and consumers
- What
- Myntra is experiencing increased demand for handloom products, and is expanding its efforts to support the handloom industry.
- When
- As of National Handloom Day
- Where
- On the Myntra platform
- Why
- Driven by changing consumer preferences, the platform is expanding to meet the demand for handloom products.
- YTD Growth in Handloom Demand
- 20%
- Artisan Connection
- 25,000+
- Handloom Styles Offered
- 20,000+
- Handloom Brands
- 60+