Archive · 22 Aug 2025
Parle Most Chosen FMCG Brand for 13th Year, Haldiram's Enters Top 10
FMCG brands, the stuff we buy every day, were looked at in a report.
Parle is still the most popular at home.
Britannia is the most popular when people are out.
Haldiram's is now in the top 10 for home use.
Overall, people bought a little less than the year before.
Smaller brands did really well.
The report shows that smaller and newer brands are doing well in India.
Parle is the most-chosen in-home FMCG brand for the 13th year, followed by Britannia.
Britannia leads in out-of-home consumption, followed by Haldiram's.
Haldiram's entered the top 10 in-home brands in 2024, up from 19th in 2023.
Overall FMCG brand choices grew at a slower rate in 2024 compared to 2023.
Small brands grew nearly twice as fast as big brands in 2024.
- Who
- Worldpanel by Numerator.
- What
- FMCG brand choices in India grew at a slower rate in 2024.
- When
- In 2024, compared to the previous year.
- Where
- India
- Why
- Due to changing consumer behavior, with smaller brands gaining ground.
Larger Brands
Smaller and Emerging Brands
Growth Rate
Larger Brands
Experiencing a slowdown.
Smaller and Emerging Brands
Growing at a faster rate.
- Most Chosen In-Home Brand
- Parle
- Most Chosen Out-of-Home Brand
- Britannia
- Haldiram's In-Home Rank (2024)
- 10
- Haldiram's In-Home Rank (2023)
- 19
- Total CRPs (2024)
- 120 billion
- Total CRPs (2023)
- 115 billion
