Archive · 1 Oct 2025
Beauty, Fashion Drive Festive E-Commerce Growth in India
Online shopping during the Indian festive season has been very successful.
Sales have exceeded ₹60,000 crore in the first week.
Beauty and personal care products are the most popular, followed by fashion.
Many people are buying more expensive items, and brands are growing quickly.
Customers are also choosing to pay upfront, showing trust in these brands.
The states of Maharashtra and Karnataka have performed very well.
Festive e-commerce sales surpassed ₹60,000 crore in the first week of Navratri.
Beauty and personal care products led in orders with a 27.8% share.
Fashion and apparel were the second-highest category with 27.73% share.
D2C brands experienced 25% year-over-year growth.
Average order values increased by 18%.
- Who
- Indian consumers and D2C brands
- What
- Increased e-commerce sales during the festive season, driven by beauty and fashion.
- When
- The first week of Navratri, preceding Diwali.
- Where
- Across India, with strong performance in Maharashtra and Karnataka.
- Why
- Driven by consumer demand and festive promotions.
- Festive E-Commerce Revenue
- Over ₹60,000 crore
- Beauty & Personal Care Share
- 27.8% of orders
- Fashion & Apparel Share
- 27.73% of orders
- D2C Brand Growth
- 25% YoY
- Average Order Value Increase
- 18%
- Prepaid Orders in Bengaluru
- 64%
