Archive · 8 Nov 2025
Prada's Crochet Safety Pin Brooch Sparks Outrage Over ₹69,000 Price Tag
Imagine a fashion company called Prada made a very fancy safety pin.
It's wrapped in colorful string, like things grandmas sometimes make, and has a Prada logo.
But this simple pin costs a lot of money, about $775, which is like ₹69,000 in India!
People online were very surprised and thought it was too expensive.
They said you could buy many regular safety pins for just a few rupees, or even make one yourself easily.
Some people even made fun of it with jokes and videos.
It's like when a regular toy is sold for a super high price just because a famous brand made it, and people question why it costs so much.
Prada has released a 'Crochet Safety Pin Brooch' priced at $775 (approximately ₹69,000).
The brooch features a safety pin wrapped in colorful crochet cord with a Prada charm.
The high price has drawn significant criticism and mockery from netizens, who compare it to affordable local safety pins.
Social media users shared jokes, memes, and tutorials on how to recreate the accessory at home.
This incident follows a previous controversy where Prada faced backlash for selling 'Kolhapuri' style sandals at a high price without acknowledging their Indian origin.
- Who
- Prada, netizens, fashion influencers
- What
- Launch of a crochet safety pin brooch priced at $775, sparking widespread online criticism and comparison to everyday items.
- When
- Recently (articles reference social media posts from October-November 2025)
- Where
- Online (social media platforms like X, Instagram, Facebook) and implicitly from Prada's global offerings.
- Why
- The extreme price disparity between the luxury brooch and common safety pins led to public outcry and discussion about luxury fashion pricing and perceived value.
Criticism
Luxury Fashion Context
Value for Money
Criticism
Many netizens, particularly in India, found the price of $775 (approx. ₹69,000) for a crochet-wrapped safety pin exorbitant, comparing it to the cost of regular safety pins (₹20-₹50 for a pack) or similar handmade items.
Luxury Fashion Context
Luxury brands often price items based on brand prestige, design, materials, and perceived exclusivity, rather than just the cost of raw materials or functional utility.
Design Origin
Criticism
Some users pointed out the similarity of crochet work to traditional crafts and noted that grandmothers often made similar items, questioning the 'luxury' aspect of the design.
Luxury Fashion Context
The design is presented as a 'Crochet Safety Pin Brooch' by Prada, implying a creative reinterpretation and styling within the high-fashion context, distinct from everyday or traditional craft items.
- Product
- Prada Crochet Safety Pin Brooch
- Price
- $775 (approximately ₹68,758 / ₹69,000)
- Materials
- Brass and cotton (crochet cord)
- Launch Context
- During Milan Fashion Week (implied by reference to sandal controversy)
- Inspiration Comparison
- Standard safety pins, handmade crochet items