Archive · 30 Jun 2025
ITC Master Chef Creations Relaunches Mutton Festival, Partners with Film
ITC Master Chef Creations is bringing back its mutton food festival called 'Jashn-E-Gosht'.
They are offering different mutton dishes from all over India, like Kosha Mangsho and Rogan Josh.
You can order these dishes on food delivery apps such as Swiggy and Zomato in five cities.
To make more people aware, they've teamed up with the new movie 'Metro… In Dino'.
They even had the actors cook and enjoy the food at an event.
ITC hopes to make its food seem like part of an enjoyable, modern experience.
ITC Master Chef Creations relaunches 'Jashn-E-Gosht' mutton festival.
The festival features hyperlocal mutton recipes from various Indian regions.
It is available on Swiggy and Zomato in five major Indian cities.
ITC partners with the Bollywood film 'Metro… In Dino' for promotion.
The campaign aims to build brand awareness through partnerships and direct-to-consumer channels.
- Who
- ITC Master Chef Creations.
- What
- ITC Master Chef Creations relaunched the 'Jashn-E-Gosht' mutton festival.
- When
- The festival runs from July 1 to August 15.
- Where
- Available in Bengaluru, Hyderabad, Chennai, Mumbai, and Pune.
- Why
- To promote its brand through gourmet dining and partnerships.
- Festival Name
- Jashn-E-Gosht
- Duration
- July 1 to August 15
- Cities
- Bengaluru, Hyderabad, Chennai, Mumbai, Pune
- Partners
- Metro… In Dino
- Dishes Featured
- Kosha Mangsho, Champaran Mutton, Rogan Josh