Archive · 10 Nov 2025
Chilean Presidential Candidates Use Music and Videos to Woo Young Voters
Imagine there's an election in Chile where people vote for who they want to be the next leader.
Many young people can vote, and the politicians want to get their attention.
Some candidates are making music!
One candidate, Evelyn Matthei, made a fun music video with a popular kind of music called trap, which is like hip-hop.
The video talked about her ideas and also poked fun at other candidates.
Another candidate, Jeannette Jara, has a simple song and uses social media like TikTok a lot.
The candidate Jose Antonio Kast even has a whole album with different kinds of music that many people listen to on Spotify.
They are all trying different ways to get young people to like them and vote for them in the upcoming election.
Chilean presidential candidates are using music and videos in their campaigns to attract young voters.
Candidate Evelyn Matthei released a music video with a trap soundtrack, which garnered 2.5 million YouTube views.
Matthei's video takes digs at rivals Jose Antonio Kast and Jeannette Jara, promoting her own platform.
Jeannette Jara's campaign features a simple jingle and active social media presence, including TikTok.
Jose Antonio Kast has released a 15-song album and is popular on Spotify, with nearly 23,000 monthly listeners.
- Who
- Chilean presidential candidates Evelyn Matthei, Jose Antonio Kast, and Jeannette Jara
- What
- Using music videos, songs, albums, and social media content to appeal to young voters.
- When
- Leading up to the November 16 election
- Where
- Chile
- Why
- To connect with and win over the significant bloc of young voters (nearly 3 million aged 18-29).
Candidate Evelyn Matthei's Music Video
Reactions to Matthei's Music Video
Purpose of the Video
Candidate Evelyn Matthei's Music Video
The video is a different way to connect with youth, speaking to them in their own language.
Reactions to Matthei's Music Video
The video is a political tactic to gain votes by appealing to younger demographics through popular music genres.
Effectiveness and Quality
Candidate Evelyn Matthei's Music Video
The video quickly gained 2.5 million views on YouTube and outlines Matthei's agenda, contrasting her with other candidates.
Reactions to Matthei's Music Video
The song was called 'bad' and a 'big mistake' by a rival candidate, Jose Antonio Kast.
Candidate Representation
Candidate Evelyn Matthei's Music Video
The song states 'I’m not Kast, I’m not Jara, I’m Evelyn looking forward,' suggesting a unique path.
Reactions to Matthei's Music Video
Another candidate, Jeannette Jara, commented, 'No, clearly she isn’t Jara… and clearly I’m not Matthei,' suggesting a perceived misrepresentation or strategic distancing.
- Election Date
- November 16
- Eligible Voters
- 15.6 million
- Young Voters (18-29)
- Nearly 3 million
- Evelyn Matthei Video Views
- 2.5 million (on YouTube in a few days)
- Jose Antonio Kast Monthly Spotify Listeners
- Nearly 23,000