Archive · 9 Jun 2025
IIM Calcutta and Emeritus Launch AI-Focused Marketing Programme
Imagine you're a marketing leader and need to learn about using Artificial Intelligence.
IIM Calcutta and Emeritus have teamed up to offer a new online course to teach you all about AI.
This 18-week course is designed for experienced professionals who want to understand how to use AI in marketing.
A recent survey showed many Indian CEOs are expecting AI to change marketing a lot in the coming years.
And a report found that most retailers in India plan to use AI in their businesses very soon.
So, this course is designed to get you ready for the future!
IIM Calcutta and Emeritus have partnered to launch an AI-focused executive education programme.
The programme is titled 'Strategic Marketing for Leaders: Leveraging AI for Growth'.
It is an 18-week online programme.
The course is designed for mid- to senior-level professionals.
The program aims to integrate AI-driven strategies into marketing functions.
- Who
- IIM Calcutta and Emeritus
- What
- Launch of an executive education programme
- When
- Ongoing (18-week duration)
- Where
- Online
- Why
- To equip marketing professionals with AI expertise to meet growing demand.
- Programme Name
- Strategic Marketing for Leaders: Leveraging AI for Growth
- Partners
- IIM Calcutta and Emeritus
- Programme Duration
- 18 weeks
- Target Audience
- Mid- to senior-level professionals
- Focus
- Integrating AI into marketing strategies