Archive · 23 May 2025

BTS ARMY Criticizes Agency Over Slogan Change, Alleged Idea Reuse

BTS ARMY Criticizes Agency Over Slogan Change, Alleged Idea Reuse

BTS fans, called the ARMY, are upset with their management company, HYBE, for changing a slogan on a building.

The original slogan, "BTS PRESENTS EVERYWHERE," was replaced with "SEVENTEEN WILL CHALLENGE ETERNITY" to promote another group, SEVENTEEN.

ARMY members believe the company is reusing ideas from BTS' leader RM.

This change is especially unpopular as BTS is about to reunite after members complete their military service.

Fans are unhappy about the timing and the perceived borrowing of ideas, especially since the original slogan was a specific request by RM.

The situation has sparked online debate among the BTS ARMY.

Sources