Archive · 17 Aug 2025
Manyavar's Journey: From Kolkata Shop to Global Brand
Manyavar is a popular clothing brand specializing in wedding and ethnic wear.
The brand was created by Ravi Modi, who started the business after a disagreement with his father.
Initially, he sold his products through other stores to gain traction, which worked very well for him.
Later, Manyavar opened its own stores to gather customer data and gain market share.
The company, under the name Vedant Fashions, went public in 2022, and Modi is currently worth billions of dollars.
Manyavar is a leading Indian brand for wedding and ethnic wear.
Ravi Modi founded Manyavar after disagreeing with his father.
Modi started with Rs 10,000 and initially sold products through retailers like Big Bazaar.
Manyavar expanded with exclusive outlets that collected data on consumer preferences.
Vedant Fashions, the parent company of Manyavar, went public in 2022.
- Who
- Ravi Modi founded Manyavar.
- What
- The story of Manyavar's founding and growth into a major brand.
- When
- Started in 2002.
- Where
- Kolkata, India; now has stores across India and internationally.
- Why
- Modi aimed to create a successful clothing brand.
Views on the Business Strategy
Business Development
The initial spark
Views on the Business Strategy
Ravi Modi decided to branch out on his own because of a disagreement with his father.
Business Development
The reason for his branching out wasn't specifically mentioned
- Founder
- Ravi Modi
- Initial Investment
- Rs 10,000
- Parent Company
- Vedant Fashions
- Founded
- 2002
- Public Listing
- 2022
- Net Worth
- $2.1 billion
- Store Locations
- Over 660 in India, 17 international