Archive · 10 Jun 2025
Shein and Reliance Partner to Sell India-Made Clothes Globally
Shein, a clothing company, is teaming up with Reliance Retail to sell clothes made in India all over the world.
Shein, which started in China but is now based in Singapore, will have Reliance handle making, selling, and delivering the clothes in India.
This partnership aims to increase Shein's reach and avoid tariffs.
Reliance is already working with many Indian garment makers.
Shein previously entered the Indian market in 2018 but was later banned.
Now, the company is re-entering through a technology agreement to ensure data privacy.
Shein and Reliance Retail plan to sell India-made clothing under the 'Shein' brand globally.
The partnership aims to expand Shein's market and production base.
Reliance will manage manufacturing, supply chain, sales, and operations in India.
Shein previously entered the Indian market in 2018, but was banned within two years.
The re-entry to India was facilitated after Shein agreed to data restrictions.
- Who
- Shein and Reliance Retail.
- What
- Shein and Reliance Retail are partnering to sell India-made clothing globally.
- When
- The partnership was announced recently.
- Where
- Initially in India, with plans to expand globally.
- Why
- To expand Shein's market and leverage Reliance's retail capabilities, and to bypass tariffs.
- Shein Origin
- Fashion retailer based in Singapore.
- Partner
- Reliance Retail.
- Target Market
- India and global markets.
- Supplier Base Expansion
- 150 to 1,000 suppliers.
- Technology Agreement
- Indian e-commerce retail platform.