Archive · 18 Aug 2026
Zeeba Revamps Packaging, Names Chef Vikas Khanna Global Brand Ambassador
Zeeba is a company that makes Basmati rice, a special and famous kind of rice from India.
Zeeba says its rice is sent to people in more than 93 countries around the world.
Now the company wants more families in India to enjoy its rice too.
To show everyone its rice, Zeeba changed the design of its packages and made a new advertisement campaign.
Zeeba also invited a very famous chef named Vikas Khanna to be its brand ambassador.
Chef Vikas Khanna cooks at fancy restaurants, writes books and is known all over the world.
Both the chef and the rice company started in the same city, Amritsar.
Chef Vikas Khanna says the rice is excellent quality and should be enjoyed by Indian families every day.
The company's new message is called "Aisa Basmati Nahi Dekha," which means people have never seen Basmati rice like this before.
Zeeba hopes Indian families will choose its rice for everyday meals and special celebrations.
Zeeba named Michelin-starred chef and Time100 2026 recipient Vikas Khanna as its Global Brand Ambassador.
Zeeba revamped its packaging and launched the campaign "Aisa Basmati Nahi Dekha" ahead of a nationwide expansion in India.
Supple Tek says it has been the World's Largest Exporter of Basmati Rice for over a decade, serving 93+ countries.
Both Zeeba and Chef Vikas Khanna trace their roots to Amritsar, a city known for rich culinary heritage.
Zeeba aims to become the preferred Basmati choice for Indian kitchens, with the campaign rolling out across digital, retail and consumer touchpoints.
- Who
- Chef Vikas Khanna; Zeeba and its parent company Supple Tek Industries Pvt. Ltd.
- What
- Zeeba revamped its packaging and named Chef Vikas Khanna as its Global Brand Ambassador under the campaign "Aisa Basmati Nahi Dekha."
- When
- August 18 (per the press release dateline)
- Where
- Announced in New Delhi, India; Zeeba is expanding nationally across India, and both the brand and Chef Khanna trace their roots to Amritsar.
- Why
- To bring Zeeba's export-quality Basmati rice to Indian households as the brand prepares for nationwide expansion.
- Brand
- Zeeba
- Parent Company
- Supple Tek Industries Pvt. Ltd.
- Global Brand Ambassador
- Chef Vikas Khanna
- Campaign
- "Aisa Basmati Nahi Dekha"
- Countries Served
- 93+
- Company Claim
- World's Largest Exporter of Basmati Rice for the last 10 years
- Shared Origin
- Amritsar
- Marketing Agency
- Maximus Collabs