Archive · 2 Jun 2025
India's Natural Diamond Demand Poised to Double by 2030, Says De Beers CEO
The demand for natural diamonds in India is expected to increase a lot in the next few years!
The CEO of De Beers, a big diamond company, says India's diamond market could double by 2030 due to economic growth.
De Beers is opening new stores in India.
While lab-made diamonds are much cheaper, people in India are interested in the real deal.
De Beers is also using technology to track where each diamond comes from.
They want to make sure the diamonds are obtained in an ethical and responsible way.
De Beers CEO Al Cook projects India's natural diamond demand will double by 2030.
The current Indian diamond market is valued at just under $10 billion annually.
De Beers is expanding its retail brand Forevermark in India.
Lab-grown diamonds are significantly cheaper than natural diamonds.
De Beers is using Tracr, a blockchain platform, for diamond traceability.
- Who
- Al Cook, CEO of De Beers Group.
- What
- India's natural diamond demand is set to double by the end of the decade.
- When
- Expected by the end of the decade (2030).
- Where
- India, the US, and globally.
- Why
- Driven by economic growth and a rising middle class.
- Current Market Size (India)
- Just under $10 billion annually
- Projected Growth Rate (India)
- Double-digit growth
- De Beers Retail Brand
- Forevermark
- Forevermark Launch Location
- Mumbai and Delhi, with plans to expand to over 100 stores
- Segment Showing Growth
- The US fashion jewelry segment
- Price comparison between lab-grown and natural diamonds
- 20 lab-grown diamonds for the price of one natural diamond
- De Beers' blockchain platform for tracking diamonds
- Tracr