Archive · 9 Jun 2025
Karan Johar Partners With Oxylife Salon Professional For 'Skinsurance'
Oxylife, a skincare brand, has teamed up with the famous filmmaker Karan Johar to launch a new line of facial kits.
They're calling it 'Skinsurance,' like insurance for your skin!
Karan Johar is helping them promote the idea that taking care of your skin is super important.
The new kits, called Intense Bright and Sensi-Care, are designed to make your skin look healthy and radiant.
They're only available at salons, and the whole campaign is about feeling good and confident in your own skin.
Oxylife Salon Professional launched 'Skinsurance' campaign with Karan Johar.
The campaign introduces two facial treatment kits: Intense Bright and Sensi-Care.
The kits are designed with dermatologist-inspired care.
Karan Johar highlights that Oxylife's treatments are a blend of science and nature.
The campaign aims to inspire confidence through skincare.
- Who
- Karan Johar partnered with Oxylife Salon Professional.
- What
- Oxylife Salon Professional launched new facial treatment kits with a campaign called 'Skinsurance' featuring Karan Johar.
- When
- The campaign launched with a new range of facial treatment kits.
- Where
- The campaign is focused on the Indian market.
- Why
- To promote Oxylife's new facial treatment kits and create a narrative around skincare.
Consumers
Brand
Marketing Strategy
Consumers
Consumers are looking for innovative skincare solutions
Brand
Brand storytelling is key, using influencers like Karan Johar to engage with consumers.
- Brand
- Dabur India's premium salon skincare brand
- Facial Kit Names
- Intense Bright and Sensi-Care
- Treatment Feature
- Dermatologist-inspired care
- Campaign Approach
- Digital-first
- Product Availability
- Exclusively available at salons