Archive · 1 Aug 2025
Zepto To Tweak Checkout, Curb Losses Amid Regulatory Scrutiny
Zepto, a quick delivery app, is changing how it shows prices to customers.
They are getting rid of hidden fees and merging special offers into one place.
This is because the government is watching these apps to make sure they are not tricking people into buying things.
Zepto also wants to stop losing money, so they delayed their plans to sell stock to the public.
They are also changing how they deliver food and opening fewer new stores.
This is all to be more trustworthy and make more money.
Zepto is planning changes to its 'Super Saver' feature to address 'dark patterns' and hidden charges.
The firm is looking to merge 'Super Saver' with the main tab and waive fulfillment fees.
The government is scrutinizing online platforms for misleading practices.
Zepto posted a loss of ₹1,248 crore in the financial year ended March 2024, while revenue surged to ₹4,454 crore.
Zepto postponed its IPO to 2026 and is re-evaluating its growth strategy.
- Who
- Quick commerce firm Zepto
- What
- Zepto is modifying its platform to eliminate hidden fees and deceptive practices while restructuring its growth strategy.
- When
- The changes are expected to be implemented in the coming weeks.
- Where
- Bengaluru, India
- Why
- To address government scrutiny of 'dark patterns,' reduce losses, and improve customer trust.
Zepto
Blinkit
Profitability vs. Market Leadership
Zepto
Wants to curb losses
Blinkit
Market Leader, Blinkit, maintains consistent service and pricing
- Company
- Zepto
- Loss (FY24)
- ₹1,248 crore
- Revenue (FY24)
- ₹4,454 crore
- Total Funding
- $1.95 billion
- Valuation
- $5 billion
- IPO Plan
- Postponed to 2026