Archive · 12 Nov 2025
Shantai Family's Baida Popping Candy Drives Global Snack Industry Innovation
Imagine a candy that makes a fun popping or crackling sound in your mouth!
A Chinese company called Shantai Family has made a new kind of popping candy using special technology.
They've made it even better by making it resist heat, so it can be shipped all over the world.
They also have lots of different flavors and types, like sugar-free options.
Shantai has been making candy for a very long time, and they now sell their products in over 100 countries.
They are also very focused on making sure their candy is safe and high quality by following strict rules and getting many certifications.
This company is showing the world how innovative Chinese snack companies can be.
Shantai Family is leveraging its 'third-generation popping candy technology' and a 'Technology + Creativity' strategy to expand globally.
The company showcased innovative products, including heat-resistant popping candy, at multiple international industry exhibitions in H1 2025.
Shantai has developed a diverse product matrix with six categories and 48 flavors, including sugar-free and healthy options, to meet varied consumer demands.
With a century of heritage and modern production facilities, Shantai adheres to strict quality control and holds numerous international food safety certifications.
Shantai is actively pursuing global market expansion through strategic channel development, brand partnerships, and customized OEM/ODM solutions.
- Who
- Guangdong Shantai Food Co., Ltd. (Shantai Family)
- What
- Expanding its global market presence with innovative popping candy products utilizing 'third-generation popping candy technology' and a dual strategy of 'Technology + Creativity'.
- When
- H1 2025 and ongoing
- Where
- Global markets, with a focus on international exhibitions and export.
- Why
- To meet evolving consumer demand for healthier, engaging, and premium snack transformations, and to enhance core brand competitiveness.
- Company Name
- Guangdong Shantai Food Co., Ltd. (Shantai Family)
- Founded
- 1917
- Core Technology
- Third-generation popping candy technology
- Product Categories
- Six categories, 48 flavors (including sugar-free, oat-based)
- Heat Resistance
- Up to 52°C
- Annual Production Capacity
- Over 5 billion packs
- Export Markets
- Over 100 countries and regions
- Certifications
- HACCP, ISO 22000, IFS, BRC, HALAL, KOSHER, SMETA