Archive · 20 Aug 2025
EPS's 'Ezhuchi Payanam' Yatra Reaches 100 Constituencies in 34 Days
EPS, the AIADMK leader, has been on a big tour called 'Ezhuchi Payanam' and visited 100 places in just over a month.
This campaign is like getting ready for the elections next year and going against the DMK party, which is in charge now.
EPS is talking about how good the AIADMK was in the past, like helping people with money and free things, and criticizing the current government.
It's helping EPS become the main leader of his party and making them seem strong.
The goal is to get people excited and try to win the next election.
EPS, AIADMK leader, visited 100 constituencies in 34 days.
The 'Ezhuchi Payanam' campaign, launched July 7th, is aimed at challenging the DMK government.
The campaign emphasizes AIADMK's welfare legacy under Jayalalithaa.
EPS has connected with 52 lakh people during the campaign.
The campaign is intended to rebuild mass connect and challenge the DMK.
- Who
- Edappadi K Palaniswami (EPS), the AIADMK General Secretary and Leader of Opposition.
- What
- AIADMK leader EPS completed visits to 100 constituencies as part of the Ezhuchi Payanam campaign.
- When
- The campaign started on July 7th and reached 100 constituencies in 34 days.
- Where
- Tamil Nadu
- Why
- To challenge the DMK government in the upcoming elections, rebuild mass connect, and recapture the party's legacy.
AIADMK
DMK
Campaign Focus
AIADMK
Recall of welfare programs and promises.
DMK
Focus on governance and welfare rollouts.
Political Messaging
AIADMK
Emphasizes "people's power."
DMK
Focus on "family rule."
- Campaign Name
- Ezhuchi Payanam
- Leader
- Edappadi K Palaniswami (EPS)
- Constituencies Visited
- 100
- Days to 100 Constituencies
- 34
- Target
- Challenge the DMK government and prepare for elections
- Focus
- AIADMK's welfare legacy and criticism of DMK
