Archive · 30 Jun 2025
M&S Strawberries and Cream Sando: A 'Smash' Hit
Imagine a sandwich filled with strawberries and whipped cream, like a dessert!
That's what Marks & Spencer has made, inspired by Japanese fruit sandwiches.
These sandwiches, called furutsu sando, are popular in Japan and have been around for a while.
The new M&S version, made with sweet bread, strawberries, and cream cheese, has become a big hit.
People like how it tastes, and it's perfect for a summer treat.
They're part of a trend of Japanese sweets, like mochi ice cream, becoming popular in the UK because they're seen as joyful and culturally interesting.
Marks & Spencer released a limited-edition strawberries and cream sandwich inspired by Japanese fruit sandos.
The sandwich has become the supermarket's best-selling sandwich, creating a buzz among customers.
Japanese fruit sandos, or furutsu sando, gained popularity in Japan in the early 20th century.
The M&S sandwich features sweetened bread, Red Diamond strawberries, and whipped cream cheese.
Reviews describe the sandwich as delicious and perfect for a summer treat, despite its price.
- Who
- Marks & Spencer, consumers, and Japanese fruit sando enthusiasts.
- What
- Marks & Spencer launched a strawberries and cream sandwich, inspired by Japanese fruit sandos.
- When
- The sandwich was released recently, in time for Wimbledon.
- Where
- United Kingdom, in Marks & Spencer stores.
- Why
- To offer a novel and trendy treat, inspired by Japanese culture.
Negative Viewpoints
Positive Viewpoints
Taste & Gimmicks
Negative Viewpoints
The sandwich may be gimmicky.
Positive Viewpoints
The sandwich is delicious.
Value & Portion Size
Negative Viewpoints
The price is a little steep.
Positive Viewpoints
A generous portion size could become sickly.
- Product
- Strawberries and Cream Sandwich
- Inspiration
- Japanese fruit sando
- Main Ingredients
- Sweetened bread, strawberries, whipped cream cheese
- Status
- Limited Edition, Best-selling sandwich
- Price
- Around £2.80 per slice