Archive · 11 Jan 2026
Gold Jewellery Sales Expected to Rebound in Dec Qtr
Gold jewellery sales in India have been going down for the last three quarters because the prices kept going up.
But now, people are getting used to the higher prices and are buying more gold for weddings and festivals.
This is expected to make sales go up again in the December quarter.
The government also made some changes to taxes, which helped people spend more on gold.
Jewellers are also changing what they sell, focusing on lighter and more decorated jewellery that makes them more money.
They are also opening more stores, which shows they are confident that people will keep buying gold.
Gold jewellery sales volume expected to rebound in the December quarter after three quarters of decline.
Customers are viewing elevated gold prices as the new normal and continuing with wedding and festival purchases.
Festival and wedding purchases are likely to drive the rebound in sales.
Abolition of higher GST bands has boosted discretionary spending on gold jewellery.
Jewellers are focusing on lightweight and studded jewellery to enhance product mix and improve margins.
- Who
- Gold jewellery customers and jewellers in India
- What
- Expected rebound in gold jewellery sales volume in the December quarter
- When
- December quarter of FY26
- Where
- India
- Why
- Customers viewing elevated prices as the new normal and continued festival and wedding purchases
- Current Trend
- Decline in volume sales for three quarters
- Expected Growth
- Improved volume growth in 2HFY26
- Growth Drivers
- Festival and wedding purchases
- GST Impact
- Abolition of higher GST bands boosted spending
- Price Drop
- 6% drop post-Diwali, buyers cautious yet optimistic
- Inventory Strategy
- Jewellers focusing on lightweight and studded jewellery
- Store Growth
- New stores increasing at a CAGR of 15% during FY23-FY25