Archive · 26 Jun 2025
Indian Consumers Prioritize Health, Demand Product Transparency
Many people in India are taking better care of their health.
They're exercising, watching what they eat, and using technology like smartwatches.
They also want companies to be honest about what's in their products.
They want clear information, like how to use a product and what it does.
However, healthy options can be expensive, which makes it harder for some people.
Overall, people are trying to be healthier and want companies to help them.
Over half of Indian consumers actively engage in health-conscious behaviors.
64% of Indian consumers prioritize transparency in product information.
56% of consumers use wearables; 40% plan to buy one.
Consumers seek high-fiber foods, plant-based proteins, superfoods, and probiotics.
51% find healthier alternatives too expensive.
- Who
- Indian consumers and brands.
- What
- Indian consumers are increasingly focused on health and wellness, demanding transparency from brands and seeking healthier products.
- When
- According to the Global State of Health and Wellness 2025 Report released on June 26, 2025.
- Where
- India
- Why
- Consumers are prioritizing health, seeking more information and better products.
Consumer Needs
Brand Responsibilities
Meeting Consumer Demand
Consumer Needs
Consumers seek healthier products and transparency.
Brand Responsibilities
Brands must meet demand with access, affordability, and transparency.
- Consumers Engaging in Health Behaviors
- 53%
- Consumers Prioritizing Transparency
- 64%
- Wearable Usage
- 56%
- Planned Wearable Purchase
- 40%
- Consumers Finding Alternatives Too Expensive
- 51%