Archive · 27 Jul 2026
Debraj Sen: Leading India's Wellness Revolution
Debraj Sen is the CEO of Parampara Group, a company that started as a traditional Ayurvedic enterprise and has grown into a diversified wellness brand.
Debraj believes in preserving India's cultural and Ayurvedic legacy while also embracing modern science, quality, and global standards.
Under his leadership, Parampara Group has expanded its portfolio to include Ayurvedic medicines, cosmetics, personal care, men's grooming, luxury fragrances, and traditional apparel.
He has also strengthened the company's digital presence and driven innovation through research, improved packaging, and a consumer-first approach.
Debraj's vision is to create trusted Indian brands that can compete internationally while staying true to their roots in authenticity, tradition, and excellence.
Debraj Sen is the CEO of Parampara Group, a diversified wellness brand.
Parampara Group started as a traditional Ayurvedic enterprise and has expanded into multiple industries.
Debraj's philosophy is to preserve heritage while embracing innovation and global standards.
The company has strengthened its digital presence and driven innovation through research and improved packaging.
Debraj's vision is to create trusted Indian brands that can compete internationally.
- Who
- Debraj Sen
- What
- CEO of Parampara Group, leading India's wellness revolution
- When
- Present
- Where
- India and beyond
- Why
- To preserve heritage while embracing innovation and global standards
Traditionalists
Modernists
Preservation of Heritage
Traditionalists
Emphasizes maintaining traditional practices and cultural authenticity.
Modernists
Advocates for integrating modern science and innovation to stay competitive.
- Name
- Debraj Sen
- Company
- Parampara Group
- Industries
- Ayurvedic medicines, cosmetics, personal care, men's grooming, luxury fragrances, traditional apparel
- Philosophy
- Preserving heritage while embracing innovation
- Vision
- Global ambassador for 'Where Tradition Meets Modern Science'