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TIFF Balances Blockbuster Buzz, Studio Caution and Strange Musicals
The Toronto International Film Festival is showing many new movies in downtown Toronto.
One returning movie is “Obsession,” which became much more successful than expected after last year’s festival.
Its director, Curry Barker, and star, Inde Navarrette, came back to celebrate.
The movie’s distributor is now hoping it will win awards.
Some large studios are avoiding festivals because reviews can be unpredictable.
However, festivals can also make smaller movies suddenly very popular.
TIFF has started a movie market to help companies buy and sell films.
The festival also features unusual movies, including “Stuffed,” a musical about a taxidermist.
This year’s festival therefore mixes successful returning films, business activity and unusual new premieres.
Curry Barker and Inde Navarrette returned to TIFF for a victory lap after “Obsession” became a major festival acquisition and worldwide hit.
Focus Features bought the USD 750,000 indie horror film for about USD 15 million and is campaigning it for awards, including best picture and best actress.
Several anticipated studio films are skipping fall festivals, while independent distributors and streamers remain prominent at TIFF.
TIFF launched an official movie market to attract acquisitions and compensate for the reduced presence of traditional studio films.
“Stuffed,” a macabre musical starring Jodie Comer and Harry Melling, opened the festival’s Discovery section.
- Who
- The Toronto International Film Festival, filmmakers Curry Barker and Inde Navarrette, film distributors and participating studios.
- What
- The 51st TIFF is presenting premieres, celebrating “Obsession,” launching a movie market and screening unusual films such as “Stuffed.”
- Where
- Downtown Toronto, including venues near the Metro Toronto Convention Centre.
- When
- The festival was underway on September 13, with “Obsession” returning one year after its first TIFF premiere.
- Why
- TIFF is showcasing films, attracting acquisitions and responding to the reduced presence of traditional major-studio releases at fall festivals.
Festival Opportunity
Studio Caution
Whether major films should attend festivals
Festival Opportunity
Festivals can generate major attention, lead to lucrative acquisitions and make smaller films highly visible, as illustrated by “Obsession” and the surprise success of “You Can See Everything.”
Studio Caution
Studios may avoid festivals because unpredictable critical reactions and inconvenient release dates can create significant risks, as seen in the article’s discussion of “Joker: Folie à Deux.”
The changing role of traditional studios
Festival Opportunity
TIFF is expanding its movie market and programming films for sale to encourage studios and distributors to acquire movies that connect with Toronto audiences.
Studio Caution
Traditional major studios are producing or bringing fewer adult-driven, non-franchise films to fall festivals, leaving companies such as Netflix, Apple, Amazon MGM, Neon, A24 and Mubi as prominent participants.
Key facts
- Festival
- 51st Toronto International Film Festival
- Location
- Toronto
- Obsession acquisition
- Focus Features bought the USD 750,000 film for about USD 15 million.
- Obsession performance
- The film grossed USD 512 million worldwide, according to the article.
- Awards campaign
- Focus Features is campaigning “Obsession” in categories including best picture and best actress.
- New TIFF initiative
- The festival officially launched a movie market.
- Discovery opener
- “Stuffed,” directed by Theo Rhys and starring Jodie Comer, opened the Discovery section.
Quotes
Inde Navarrette
Actor and star of Obsession
“Everything changed for me. I am now in rooms that I could not even imagine. I'm now pitching my own projects and am hopefully able to produce and direct my own stuff. It's been really, really exciting because I love cinema and I love filmmaking and being a part of Midnight Madness last year lit that fire for me.”
livemint.com
Peter Kuplowsky
TIFF Midnight Madness programmer
“What a difference a year makes!”
livemint.com
Thierry Fremaux
Cannes Film Festival director
“I hope the studios will come back.”
livemint.com
Sources
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