9 months ago
Wagh Bakri Launches Apple Pie Paratha
Wagh Bakri Tea Group, a popular tea brand in India, has launched a new menu called 'Rock & Roll' in their 50 tea lounges across the country.
The menu includes a unique dish called apple pie paratha, which is a crispy, flaky paratha filled with cinnamon-spiced apples, topped with vanilla ice cream, chocolate drizzle, and mint.
This new menu is designed to attract younger consumers who enjoy trying new things and appreciate a good atmosphere.
The company believes that tea should be enjoyed with the same care and respect as coffee, and they offer a premium yet affordable tea experience.
Other tea brands like Dilmah and Hindustan Unilever are also opening tea lounges, showing that Indians are increasingly interested in enjoying tea in a stylish setting.
Wagh Bakri Tea Group launched a new 'Rock & Roll' menu featuring an apple pie paratha.
The apple pie paratha combines Indian paratha with American apple pie, topped with ice cream and chocolate drizzle.
The menu is designed to appeal to millennials and Gen Z consumers seeking quality and ambience.
Wagh Bakri offers a premium yet accessible tea experience, with prices ranging from ₹129 to ₹209 per cup.
The company is one of a few tea brands diversifying into offline tea-drinking experiences, reflecting India's broader lifestyle evolution.
- Who
- Wagh Bakri Tea Group
- What
- Launched a new 'Rock & Roll' menu featuring an apple pie paratha
- Where
- 50 tea lounges across India
- When
- Recently (specific date not mentioned)
- Why
- To appeal to millennials and Gen Z consumers seeking quality and ambience, and to redefine the tea-drinking experience in India
Key facts
- Company
- Wagh Bakri Tea Group
- Menu
- Rock & Roll
- New Dish
- Apple Pie Paratha
- Locations
- 50 tea lounges across India
- Price Range
- ₹129 to ₹209 per cup
- Target Audience
- Millennials and Gen Z
- Annual Revenue Growth
- 10-12%
Quotes
Sanjay Singal
CEO of Wagh Bakri Tea Group
“Each city has its own chai personality and taste preferences. Delhi prefers toned milk, while Bengaluru loves full cream. And as young consumers move from roadside stalls to curated cafés, we are only redefining how India experiences its most beloved beverage.”
financialexpress.com
“India is evolving as a tea-drinking nation, and chai lovers today are open to experimentation. From Irani chai and cutting chai to Kashmiri kahwa and even bubble tea, consumers are tasting and comparing flavours across our outlets.”
financialexpress.com
Manjit Singh Gill
President of the Indian Federation of Culinary Associations and associated with Wagh Bakri Tea Group
“Nashta (breakfast) is an Indian staple, and the beauty of Indian food lies in its balance and pairing. Chai and paratha offer both.”
financialexpress.com
“It’s nostalgia reinvented for the café generation.”
financialexpress.com
