Archive · 29 May 2025
Sting Energy Partners with F1 After Viral Sound Discovery
Sting Energy is now an official partner of Formula 1.
It all started when someone noticed the sound of an F1 engine sounded like "Sting."
This funny moment led to the energy drink partnering with the racing event.
The partnership will bring Sting Energy to 21 races with special events and products.
Sting Energy is now the Official Energy Drink Partner of Formula 1.
The partnership originated from a viral audio moment.
An F1 engine's sound resembled "Sting".
The collaboration will engage fans across 21 races.
Partnership includes immersive activations, co-branded products, and digital content.
- Who
- Sting Energy and Formula 1.
- What
- Sting Energy became the Official Energy Drink Partner of Formula 1.
- When
- The partnership began after May 23, 2025.
- Where
- Formula 1 events.
- Why
- To align the brand with the energy and excitement of Formula 1.
- Partner
- Sting Energy
- Sport
- Formula 1
- Announcement Date
- After May 23, 2025
- Races Involved
- 21
- Key Figure (PepsiCo)
- Andita Pandey
- Key Figure (F1)
- Jonny Haworth
