Archive · 14 Aug 2026
India Withdraws 10+2 TV Ad Cap After NBF Meeting
A group called the News Broadcasters Federation, which speaks for TV news channels in India, went to meet a government minister named Ashwini Vaishnaw.
The minister is in charge of information and broadcasting in India.
Representatives from many NBF member channels attended the meeting.
They talked about issues that matter to the television news industry.
One big topic was a rule about how many advertisements channels could show.
The old rule limited ads in a way that made it hard for channels to earn enough money.
At the meeting, the minister told them the government has decided to remove this limit.
That means TV channels can now show more advertisements.
The news made the broadcasters very happy, especially with the festive season coming.
A leader named Arnab Goswami thanked the minister for listening to their request.
The News Broadcasters Federation (NBF), India's largest news body, met Information and Broadcasting Minister Ashwini Vaishnaw in New Delhi.
The Government of India decided to withdraw the 10+2 advertising cap for television channels.
Discussions covered industry issues, transparency in measurement systems, and other critical matters affecting broadcasters.
The ad cap had become a challenge to the financial model of broadcasters across India over the past few months.
NBF Founding President and Republic Media Network Editor-in-Chief Arnab Goswami thanked the minister for considering the federation's request favourably.
- Who
- Representatives of the News Broadcasters Federation (NBF) and Information and Broadcasting Minister Ashwini Vaishnaw.
- What
- The Government of India decided to withdraw the 10+2 advertising cap for television channels.
- When
- This evening, during a meeting attended by NBF member channel representatives.
- Where
- New Delhi, the national capital of India.
- Why
- The 10+2 advertising cap had become a challenge to the financial model of broadcasters, and NBF had requested its removal.
- Decision
- Withdrawal of the 10+2 advertising cap for television channels
- Government Body
- Government of India, Ministry of Information and Broadcasting
- Minister
- Ashwini Vaishnaw
- Delegation
- News Broadcasters Federation (NBF) member channel representatives
- Location
- New Delhi
- Discussion Topics
- Industry issues and transparency in measurement systems
- Reaction
- Arnab Goswami thanked the minister for the favourable decision