Archive · 3 Sep 2025
Mamaearth Co-founder Highlights Gen Z's Consumer Habits
Imagine you're buying a toy.
Gen Z, like the kids, does their homework!
They don't just look at the shiny box; they read the ingredients, check reviews, and compare options.
They care more about what's real than what brands say.
If they see honest reviews from other kids, they're more likely to trust them.
They want proof, like before-and-after photos, and they're not afraid to tell companies what they think.
They are helping brands make better products and focusing on quality over flashy ads.
Mamaearth co-founder, Varun Alagh, praised Gen Z for their research-heavy approach.
Gen Z consumers research products and read ingredient lists before purchasing.
They look beyond brand heritage, prioritizing data and proof.
Gen Z customers want to see real user experiences alongside marketing.
Gen Z consumers are pushing for transparency and superior products.
- Who
- Varun Alagh, Mamaearth co-founder, and Gen Z consumers.
- What
- Alagh discussed Gen Z's consumer behavior, highlighting their research habits.
- When
- Recently.
- Where
- LinkedIn post.
- Why
- To explain Gen Z's practical approach to shopping.
- Article Source
- LinkedIn post
- Author
- Varun Alagh, Mamaearth co-founder
- Gen Z Behavior
- Research-heavy, practical consumers
- Key Focus
- Product ingredients and peer reviews
- Supporting Data
- McKinsey 2025 State of Consumer Report