Archive · 8 Oct 2026
Norton Trademarks Three Names, Hinting at Future Motorcycles
Norton has registered three names: Roven, Inter and Avelon.
People are wondering whether they could become names for new motorcycles.
Norton has not said what the names mean or when any new bikes might arrive.
The company already lists four motorcycles on its UK website.
Two of them, the Manx R and Atlas, are on sale.
Norton registered six other names in 2020, but none have been used for motorcycles so far.
The company is also rumoured to be working on a more affordable single-cylinder bike platform.
For now, the new names are only trademarks, not confirmed new motorcycles.
Norton has trademarked the names Roven, Inter and Avelon.
The applications have prompted speculation about future models, but Norton has not confirmed what the names will be used for.
Norton’s website lists the Manx R, Atlas, Manx and Atlas GT; the Manx R and Atlas are on sale.
A previous batch of six Norton trademarks filed in 2020 has not led to models using those names.
Norton is also rumoured to be developing a more affordable single-cylinder platform, but no link to the new names is confirmed.
- Who
- Norton, whose revival is backed by TVS.
- What
- Norton has trademarked Roven, Inter and Avelon, prompting speculation that they could be future motorcycle names.
- When
- The timing of the trademark applications is not specified.
- Where
- The names were trademarked by the UK-based manufacturer; the applications’ location is not specified.
- Why
- The applications may be intended to protect names for possible future models, but Norton has not confirmed their purpose.
- New trademark names
- Roven, Inter and Avelon
- Models listed on Norton’s UK website
- Manx R, Atlas, Manx and Atlas GT
- Models stated to be on sale
- Manx R and Atlas
- Previous trademark batch
- Six names filed in 2020: Combat, Electra, Fastback, Navigator, Nomad and Ranger
- Atlas engine
- 585cc twin-cylinder
- Atlas output
- 69 hp and 57.5 Nm
- Atlas price in the UK
- GBP 8,250 (Rs 10.57 lakh)
- Manx R starting price in the UK
- GBP 20,250 (Rs 25.73 lakh)