Archive · 31 Jul 2026
Indore Sets World Record for Waste Segregation Selfies
Indore, a city in India, has set a world record for the most selfies taken with segregated waste.
Over 5.46 lakh people participated in this campaign, which was organized by the Indore Municipal Corporation.
The campaign aimed to raise awareness about the importance of waste segregation.
People took selfies with different types of waste like wet waste, dry waste, and e-waste.
The city's mayor and municipal commissioner praised the residents for their participation and commitment to cleanliness.
This record shows how a whole city can come together to achieve a common goal.
Indore set a world record with 5,46,724 segregation selfies.
The campaign was part of the 'Safai Apnao, Bimari Bhagao' initiative.
The Indore Municipal Corporation aimed to collect 5 lakh selfies but exceeded the target by 46,724.
Residents showcased segregation of six waste categories: wet waste, dry waste, domestic hazardous waste, sanitary waste, e-waste, and other waste.
The campaign involved all 85 municipal wards and various community groups.
- Who
- Citizens of Indore, Indore Municipal Corporation (IMC), Union Ministry of Housing and Urban Affairs
- What
- Setting a world record for the most segregation selfies
- When
- Recent (exact date not specified)
- Where
- Indore, Madhya Pradesh, India
- Why
- To promote waste segregation and cleanliness
Proponents of Waste Segregation
Critics of Selfie Campaigns
Effectiveness of Awareness Campaigns
Proponents of Waste Segregation
The campaign effectively raised awareness about waste segregation and encouraged public participation.
Critics of Selfie Campaigns
Selfie campaigns can be gimmicky and may not lead to sustained behavioral change.
- City
- Indore, Madhya Pradesh
- Record Set
- World Book of Records (London)
- Number of Selfies
- 5,46,724
- Campaign Name
- Safai Apnao, Bimari Bhagao
- Organizing Body
- Indore Municipal Corporation (IMC)
- Target Selfies
- 5,00,000
- Excess Selfies
- 46,724
- Waste Categories
- Wet waste, dry waste, domestic hazardous waste, sanitary waste, e-waste, other waste