Archive · 16 Sep 2026
Ganesh Chaturthi Boosts Quick-Commerce Sales of Festive Essentials
During Ganesh Chaturthi, many people bought festival items using quick-commerce apps.
These apps delivered idols, flowers, prayer supplies, sweets and decorations.
Swiggy Instamart said orders for eco-friendly clay idols rose sharply.
People outside traditional festival markets also placed many idol orders.
Modaks were popular, especially the mawa flavor.
Flipkart Minutes said demand for festive products grew 2.5 times.
Orders for Ganesh idols on that platform grew fivefold, while modak orders grew fourfold.
Smaller cities such as Patna, Lucknow and Guwahati also saw strong growth.
The busiest shopping time was generally in the morning.
Swiggy Instamart reported a 176% year-on-year rise in demand for eco-friendly clay idols.
Eco-Ganpati orders surged in Delhi, Kolkata, Noida and Bhubaneswar, led by Delhi’s 1,718% increase.
Mawa modaks were the most ordered variety on Instamart, with demand up 145% year-on-year.
Flipkart Minutes saw festive-category demand rise 2.5 times, including fivefold growth in idol orders.
Tier 2 and Tier 3 cities recorded as much as eightfold sales growth, while 6 am-11 am was the busiest period.
- Who
- Consumers, Swiggy Instamart and Flipkart Minutes.
- What
- Quick-commerce demand increased for Ganesh idols, modaks, flowers, puja supplies, décor, clothing, sweets and gifts.
- When
- During Ganesh Chaturthi, with major demand peaks reported on September 14; the report was published September 16, 2026.
- Where
- Demand growth was reported across cities including Delhi, Kolkata, Noida, Bhubaneswar, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Nagpur, Patna, Lucknow and Guwahati.
- Why
- Consumers increasingly used online platforms for routine and last-minute festive shopping.
- Swiggy idol demand
- Eco-friendly clay idol demand rose 176% year-on-year.
- Top idol-growth city
- Delhi recorded a 1,718% increase in eco-Ganpati orders.
- Most ordered modak
- Mawa was the leading flavor on Swiggy Instamart, with demand up 145% year-on-year.
- Flipkart festive demand
- Festive-category demand increased 2.5 times on Flipkart Minutes.
- Flipkart idol orders
- Ganesh idol orders increased fivefold.
- Flipkart modak orders
- Modak demand increased fourfold.
- Busiest shopping window
- Flipkart Minutes identified 6 am-11 am as the busiest period.