Archive · 2 Jul 2025
WHO Proposes 50% Tax Hike on Unhealthy Products by 2035
The World Health Organization (WHO) wants countries to make sugary drinks, alcohol, and tobacco more expensive by raising taxes.
They are suggesting a 50% increase in prices by the year 2035.
This is to encourage people to consume less of these items, which can cause health problems like diabetes and cancer.
The WHO hopes this will also help governments earn more money to spend on healthcare.
This idea, called '3 by 35,' could potentially raise a lot of money, like $1 trillion.
Several organizations are supporting this plan, which has been successful in other countries.
WHO is urging countries to increase taxes on sugary drinks, alcohol, and tobacco by 50% by 2035.
The goal is to reduce consumption of these products and raise funds for public health initiatives.
The '3 by 35' initiative was launched at a UN Finance for Development conference in Seville.
The WHO believes this could generate $1 trillion by 2035 based on successful examples.
The initiative has support from organizations like Bloomberg Philanthropies and the World Bank.
- Who
- The World Health Organization (WHO) is leading the initiative.
- What
- The WHO is calling for a 50% tax increase on sugary drinks, tobacco, and alcohol by 2035.
- When
- The initiative was launched at the UN Finance for Development conference and aims for price increases by 2035.
- Where
- The initiative was launched at a UN conference in Seville.
- Why
- To reduce consumption of products linked to diseases and to generate funds for public health.
- Initiative Name
- 3 by 35
- Target Products
- Sugary drinks, alcohol, tobacco
- Proposed Tax Increase
- 50%
- Target Year
- 2035
- Potential Revenue
- $1 trillion
- Supporting Organizations
- Bloomberg Philanthropies, World Bank, OECD