Archive · 26 Aug 2026
Carter Road Hoardings Tender Paused Over Coastal Permissions
Officials wanted to install 35 LED advertising boards along Mumbai’s Carter Road promenade.
The project was planned through a public-private partnership.
It has been paused because the required coastal permission has not been granted.
The area is covered by rules protecting coastal zones.
Ashish Shelar said the project should not move forward without the proper approval.
He also asked the BMC to create one set of rules for Mumbai’s different waterfront promenades.
Residents said they welcomed the pause but wanted the advertising project cancelled completely.
They also asked to help shape the new waterfront policy.
The BMC’s proposed PPP tender for 35 LED hoardings at Carter Road promenade has been put on hold.
Mumbai Suburban Guardian Minister Ashish Shelar cited the absence of required CRZ permission for commercial hoardings.
The Maharashtra Coastal Zone Management Authority has not granted the necessary clearance, according to Shelar.
The BMC was directed to create uniform waterfront SOPs covering promenades managed by different agencies.
Residents welcomed the pause but called for cancellation of the hoardings and stronger public participation.
- Who
- The BMC, Ashish Shelar, Maharashtra coastal authorities, other waterfront agencies and residents, including Furkan Shaikh.
- What
- A tender for 35 LED hoardings at Carter Road promenade was put on hold, while the BMC was asked to prepare a common waterfront policy.
- When
- The decision was reported on August 25, 2026.
- Where
- Carter Road promenade in Mumbai, Maharashtra.
- Why
- The required CRZ permission for commercial hoardings was reportedly absent, and officials want common rules to protect environmental standards and public access.
Officials’ Position
Residents’ Position
Project status
Officials’ Position
Officials have paused the tender until the required CRZ permission and a common waterfront policy are in place.
Residents’ Position
Residents welcomed the pause but said it should lead to cancellation rather than merely a temporary hold.
Waterfront management
Officials’ Position
Ashish Shelar directed the BMC to create uniform SOPs for promenades managed by different agencies.
Residents’ Position
Residents want meaningful participation in creating the policy governing commercial projects on the waterfront.
Commercialisation
Officials’ Position
Shelar said commercial activity and beautification should continue only if environmental safeguards and residents’ convenience are protected.
Residents’ Position
Residents expressed concern that hoardings could commercialise Carter Road and affect its role as a public seafront space.
- Project
- A proposed public-private partnership tender for 35 LED hoardings.
- Location
- Carter Road promenade, Mumbai.
- Status
- The tender has been kept in abeyance.
- Clearance issue
- Permission from the Maharashtra Coastal Zone Management Authority had not been granted.
- Policy directive
- The BMC was asked to prepare uniform Standard Operating Procedures for Mumbai’s promenades.
- Promenades mentioned
- Worli Promenade, Marine Drive, Reclamation Promenade, Carter Road and Bandstand.
- Resident demand
- Furkan Shaikh called for cancellation of the hoardings and meaningful citizen participation.