Enterprise Software Firms Rethink Venture-Funded Growth Through Customer Traction

TestGrid is an enterprise software company.

It chose to find customers before raising a lot of outside money.

The company reportedly said it was bootstrapped, meaning it had largely grown without major external funding.

It also described itself as profitable before raising its Pre-Series A round.

Later, TestGrid announced a multi-million-dollar investment.

The investment came after customers had started using its platform.

This suggests that customer demand helped support the fundraising effort.

The strategy is different from raising large amounts of venture money very early.