Archive · 5 Sep 2025
iPhone 17 Gains Advantage Over Google Pixel Through Deals
Imagine two kids, Apple and Google, selling phones.
Apple is launching a new phone, the iPhone 17.
A survey showed many people might buy it, especially with deals from phone companies.
Apple hopes to attract people who currently use Google's Pixel phones, with about a quarter of Pixel users planning to switch.
However, most current iPhone users aren't planning to upgrade.
Google, on the other hand, is at risk of losing Pixel users.
The phone companies make a big difference in who buys which phone.
The iPhone 17 launch is driven more by deals than new features.
21.5% of consumers plan to buy the iPhone 17, often due to carrier promotions.
53.3% of current iPhone owners don't plan to upgrade to the iPhone 17.
24.5% of Google Pixel users plan to switch to the iPhone 17.
Samsung users show better retention compared to Pixel and Motorola.
- Who
- Apple and Google, in a smartphone rivalry
- What
- Apple is positioned to gain market share with the iPhone 17, largely by attracting Google Pixel users.
- When
- The analysis focuses on the 2025 smartphone market.
- Where
- The U.S. smartphone market
- Why
- Apple's success is driven by carrier deals and capturing Pixel users, while Pixel faces customer churn.
- iPhone 17 Purchase Intention
- 21.5% of consumers
- Pixel Users Switching to iPhone 17
- 24.5%
- Current iPhone Owners Upgrading
- 28.8%
- Current iPhone Owners Not Upgrading
- 53.3%
- Motorola Users Switching
- 14.9%
- Samsung Users Switching
- 12.8%