Archive · 10 Jan 2026
Lahori Zeera Adopts Bold 'Red Bull Mindset'
Lahori Zeera, an Indian drink, has a new ad that shows people doing unusual things to make space for the drink, like cutting holes in car roofs.
The ad is meant to show that Lahori Zeera is perfect for any situation and is as cool as big brands like Red Bull.
The company, Archian Foods, wants to make Lahori Zeera a popular and aspirational brand.
They have added new flavors and are competing with big names like Coca-Cola and Pepsi.
The ad has been well-received online, with people praising its creativity and brand recall.
Lahori Zeera's new ad campaign features surreal, dialogue-free visuals to showcase the brand's 'Red Bull mindset'.
The ad emphasizes making space for Lahori Zeera in any situation, positioning it as a 'cool' drink.
Archian Foods, the company behind Lahori Zeera, aims to create an aspirational brand with ethnic desi flavors.
The brand has expanded into northern states and launched new flavors like Strawberry Masala and Masala Cola.
Lahori Zeera and Reliance's Campa Cola have doubled their combined market share to nearly 15%.
- Who
- Lahori Zeera, an Indian beverage brand
- What
- Launched a new ad campaign with a 'Red Bull mindset'
- When
- Almost a year after its first nationwide campaign
- Where
- India, with a focus on northern states
- Why
- To position Lahori Zeera as a 'cool' drink and compete with big brands like Coca-Cola and Pepsi
- Brand
- Lahori Zeera
- Advertising Agency
- Enormous Brands
- Campaign Name
- Har Koi Peera, Lahori Zeera
- Company
- Archian Foods
- CEO
- Saurabh Munjal
- COO
- Nikhil Doda
- Market Share
- Nearly 15% (combined with Campa Cola)
- Revenue
- Rs 300 crore