Archive · 2 Jun 2025
Health Insurance Customer Experience in India: Key Trends
In India, how people pick health insurance is changing.
It's not just about the price anymore; good service matters most.
Almost half of people buy insurance to pay for expensive medical bills.
Things like easy claims, online services, and which hospitals are available make customers happy.
But, many people have trouble with claims, like delays.
Insurance companies need to make it easier for customers.
People can now switch insurance, so companies have to offer better overall service.
If insurance companies want to keep customers, they must improve the whole experience.
Customer experience is central to health insurance choices, more than price or brand.
48% of buyers prioritize protection against rising healthcare expenses.
Ease of claims, digital service, and hospital access are key for satisfaction.
55% of customers face claims issues like slow payouts and delays.
Portability is pushing insurers to focus on end-to-end value.
- Who
- Health insurance customers and insurers in India
- What
- Customer experience is becoming central to health insurance policy decisions.
- When
- As of the 2025 Health Insurance Customer Experience Score (CuES) report.
- Where
- India
- Why
- Rising healthcare costs and demand for better service are driving the shift.
- Industry-wide Net Promoter Score (NPS)
- 55
- Buyers prioritizing protection from rising costs
- 48%
- Policyholders buying additional cover
- 30%
- Customers facing claims-related difficulties
- 55%
- Customers surveyed
- Over 3,800